Marketing News

Beyoncé’s Cécred Hits Ulta Beauty on First Birthday

The hair care brand celebrates its one-year anniversary with the expansion into the retailer as well as a salon integration.

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By: Lianna Albrizio

Associate Editor

Grammy winner Beyoncé Knowles-Carter’s haircare brand Cécred is celebrating its first year in business with expansion into Ulta Beauty. Starting April 6, the brand will roll out to over 1,400 Ulta Beauty stores nationwide and online. According to the company: “Ulta Beauty is strategically positioned to bring Cécred’s salon-quality formulas and efficacious ingredients to more consumers as the sole specialty beauty retailer with a full-service salon.” Cécred’s Foundation Coll...

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